What should I do? How can I earn money?

I have read and heard quite a few personal stories, reports, and books on how to start your own freelancing career. So here is my strategy, if I distil all the basics.

First, you have to identify, what are you good at and what can you provide to people. it has to be something, which would people actually pay for. Ramit Sethi is a NY Times bestselling author on finance and business. I read his “I Will Teach You To Be Rich” and I loved it. Ramit gives a good way, how to practically test this idea.

Testing is the absolute necessity in order not to waste time. If you start a business that is doomed, since the beginning, you basically followed a way to a dead end. You have to understand, which customer you are serving, what they want (it is much better, if you help them solve a burning problem) and how much money they have.

Ramit advices to use a pay certainty technique.

Think about your customer, who are they? Old women, young guys, busy businessmen?
First, asks yourself, do these people have an ability to pay?
Second, do they have the willingness to pay?
Let say, you are a stylist, helping people with dressing men. Let’s scan the population. Start with 18 year old guys. These guys don’t really have money amd they will not pay for this kind of service. Let’s take seniors. These guys have the money, but they don’t really care, they might wear anything, which is fine by them. Then take mid-aged senior executives. They have the money and they have the will to pay. Looking good is necessary in their business world.
So in just a while, we have eliminated all the possibilities, which were bad since the beginning. You can use this quick method on any business idea you have.
Before you put extra effort into this, you filed test these things. You might have an idea of teaching cafés, how to do their marketing. The reality often is, that these companies run a very tight business, with lots of competition around. They rarely have the ability to pay for anything like this.


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